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B.L.S. Media and Design Rebrand

Design Problem

B.L.S. Media and Design is my personal brand, which I established in the summer of 2020. My original logo featured an emblem of a computer blended with an outline of a camera and a typed version of my brand name. The design problems are that the logo is complex, has too many colours, and lacks a design style. As a result, the logo is challenging to recognize and memorize. In addition, the brand's colour palette is too complicated, and the font choices could be better. Therefore, the current logo requires a redesign, and the colour palette and typography need to be updated. These changes will make B.L.S. Media and Design more recognizable to a client. A new stationery package will also be created with the updated materials.

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